Technology

How COVID-19 may change the meaning of a lead

How COVID-19 may change the meaning of a lead


Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

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How to audit your automated marketing efforts

How to audit your automated marketing efforts


While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

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Moxiworks and realtor.com launch new marketing programs for agents

Moxiworks and realtor.com launch new marketing programs for agents


With technology changing the landscape of both luxury sales and social media, Moxiworks and realtor.com have released new programs that seek to keep agents in the know.

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Real estate security company launches certification program

Real estate security company launches certification program


Agents and brokers can up their game with cyber and personal security program.

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Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup

Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup


The First app will soon be exclusive to RE/MAX agents and KW is adding tools to its Keller Cloud.

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To brand or not to brand? Google has the answer

To brand or not to brand? Google has the answer


The tech giant shares exclusive data with Agent Publishing on how paid ads can provide a back door to your listings.

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How to avoid a data-breach nightmare

How to avoid a data-breach nightmare


Don’t get caught “running naked through the woods.”

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Tech-tonic: Big news for tech giants Zurple and Moxiworks

Tech-tonic: Big news for tech giants Zurple and Moxiworks


Moxiworks on the grow and Zurple launches new platform.

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Real estate marketing 101, courtesy of Facebook

Real estate marketing 101, courtesy of Facebook


A guide from the social media giant offers insights on digital marketing strategies for agents.

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More existing homes include smart tech upgrades

More existing homes include smart tech upgrades


The remodeling industry can expect major growth in incorporating devices into homes that enable…

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