Improving Your Business

Stories, articles and advice aimed at improving your business

True colors: A room-by-room color guide
True colors: A room-by-room color guide

Most Realtors know a fresh coat of new paint can transform a space, but do they know which colors will attract buyers? A new study has the answer.

Optimize your Instagram strategy for real estate
Optimize your Instagram strategy for real estate

A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

Get ready for the future of real estate by jumping into the deep end
Get ready for the future of real estate by jumping into the deep end

It’s comforting to hang out in the shallow end of the pool during uncertain times, but that’s not where the future top producers are. Here are some ideas to move your business forward.

Taking a step toward financial freedom in a time of economic crisis
Taking a step toward financial freedom in a time of economic crisis

It’s been about two years since the National Association of Realtors launched its financial planning and assistance wing, the Center for Realtor Financial Wellness, and just in time to find its footing for the coming global recession.

Here’s how Yelp can help
Here’s how Yelp can help

See what local real estate experts have to say about how Yelp reviews have benefited their business.

How to make virtual meetings and events more engaging and inclusive
How to make virtual meetings and events more engaging and inclusive

Are video meetings draining you and your team’s energy and focus? Corporate event planner Joanne Brooks offers some tips to combat Zoom fatigue.

Same time, next year? What to tell your sellers who want to wait out 2020
Same time, next year? What to tell your sellers who want to wait out 2020

While it’s tempting for sellers to think conditions will improve by next year, experts say the full effects of the coronavirus on real estate won’t be seen for months, and that might mean large discounts ahead.

How to reset your brand in a post-pandemic environment
How to reset your brand in a post-pandemic environment

Preparing for a business relaunch means understanding and addressing a divided public.

6 ways to bounce back better than ever
6 ways to bounce back better than ever

In a new e-book, national leaders from the brokerage and real estate technology sectors offer tips for making the most of this moment of change.

Helping renters become buyers in today’s market
Helping renters become buyers in today’s market

While the world may be on pause right now, the housing market is still moving along. Brian Buffini shares some techniques for helping first-time buyers feel comfortable and confident during uncertain times.

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