Improving Your Business

What to ask before investing in real estate leads

Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

Does your client know owning is cheaper than renting in most markets?

Here’s a little tidbit that might help clients decide whether or not it’s time to buy their first home — it could save them some money.

A Winning Mindset for 2021 Business Planning

Setting and reaching real estate goals is an exercise in expectations and drive.

How to close 50 deals in a year

Coach Ella Blaine, who is a real estate coach and founder of Real Estate Ladies Rock FB group, offered tips on how to achieve the goal of closing 50 deals annually and go even further in her webinar at the 2020 Realtors Conference and Expo.

5 ways NAR is advocating for members in 2021

The National Association of Realtors announced a list of priorities its Business Issues Policy Committee will focus on next year.

Need an exorcist for your haunted house?

Got ghosts? No problem, says the company, which launched a new exorcism service for those needing to rid themselves of a paranormal houseguest.

What buyers see: A new study used eye-tracking hardware to find out

A new study reveals the areas of the home buyers are most interested in when looking at a property.

Homebuyers: ‘We want green homes’

Sustainable practices in real estate can increase sales and boost the community, according to a new study.

Staying safe on social media

The National Association of Realtors and the Massachusetts Association of Realtors are encouraging agents to take a closer look at their social media presence for Realtor Safety Month.

How Miami agents connect with colleagues during COVID-19

From virtual happy hours to online chocolate tastings, real estate professionals are finding creative and safe ways to stay connected with each other and team members during the pandemic.

Zillow: Strong home prices could be cooling

Those who jumped into the market in the spring were rewarded, and their success could attract more sellers.

Six ways to help end housing discrimination

The National Association of Realtors is increasing its efforts to address discrimination and bias in the industry, following Newsday investigation and nationwide protests.

Recovering rent amid the COVID-19 crisis

While landlords might be tempted to turn to collection agencies to try to recoup rent owed by delinquent tenants after the financial hardships caused by the coronavirus-related shutdowns, that might not be the best course of action. Find out why.

Does your IDX measure up? Find out which tools rank highest

A new study reveals which internet data exchange tools are the best in terms of SEO, lead generation and more.

3 cybersecurity tips for working from home

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

Self-care and financial advice from 3 real estate heavyweights

Coach Brian Buffini, broker Leigh Brown and association leader Paula Monthofer offered solace and techniques to help Realtors weather the COVID-19 storm.

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