90% of information transmitted to the brain is imagery, and images are processed 60,000 times faster in the brain than text. Every day, visuals are being consumed and retained by homebuyers searching online for their dream home.

But with so many images being consumed each day, it becomes more of a challenge to ensure your property’s photography stands out.

Good news is there are several ways to get creative with marketing a property, including aerial drone technology, video, and virtual staging.

1.  Schedule a photo shoot in the sky

Aerial drone photography and video is real estate’s hottest new trend. It’s a way to visually capture a property and enhance the homebuyer’s shopping experience.

How does it work? Expert pilot-photographers take high-resolution photographs using a drone-mounted camera. This technique captures a high-altitude perspective up to 400 feet above the property. The images and video are then professionally edited and enhanced by a team of image specialists.

2. Create an alluring video tour

Video is a great way to capture a homebuyer’s attention online. According to 2011 Google and Compete Home Shopper Survey, YouTube^® is the leading “video research destination” for buyers.

To take advantage of this popular video platform, photography can be transformed into a virtual tour video by combining professional photography with music and/or a narration to create a video presentation of a property.

Virtual tour videos are great for promoting listings on multiple video platforms like YouTube^®, and can also be used on your website and other online platforms where video is viewed.

3. Turn vacant listings into homes

Vacant property? No problem. There’s a way to bring a listing to life that’s a fraction of the cost of traditional staging. Virtual staging creates a realistic depiction of a space within a home using a large digital library of home furnishings. You can choose from different style collections to satisfy any décor preference.

Virtual staging is an excellent way to enhance a buyer’s imagination by giving them a clear view of the home’s potential.

VHT Studios offers a wide range of professional real estate services, including professional property photography, drone photography and video, video home tours, and more.

To get started, schedule a photo session, visit VHT.com or call 1-800-790-8687 today.