Vivian Toppe was born and raised in Guatemala, where she studied Architecture. Soon after graduation, she found a unique relation between real estate and her field of study. In 2004, she decided to move to Miami and launch her career as a real estate agent.
Vivian soon became inspired by the ritzy homes and condos, and fell in love with this particular market. Although the real estate industry has changed over the years, Vivian continues to excel at selling luxurious properties.
Vivian shared three tips with us for selling luxury:
1. Surround yourself with talented people.
Like many top agents, Vivian wears many hats throughout the selling process. To help her sell more efficiently, Vivian surrounds herself with experts who excel at tasks that are not her forte.
“It’s good to know people who can help,” states Vivian. “I know a great contractor I can call for remodeling purposes and a gardener when I see potential in a property’s yard.”
She also partners with a professional real estate photography company to highlight the best features of a property. “Several agents recommended VHT Studios™ professional photography to me,” Vivian declares. “I rely on them now to help me make a great first impression.”
2. Invest in real estate photography.
Once Vivian took on a challenge to sell a beautiful Miami property that was on the market for quite a while. “The pictures were okay,” Vivian thought. “So I decided to invest in new photography to generate more interest.”
The property had a beautiful outdoor view. To help highlight the property’s surroundings, VHT Studios recommended CLEARSHOT™ technology, an image enhancement technique that creates a clear view through the windows so outdoor scenery is vividly seen in the interior images.
“Professional photography helps sell properties faster, they often sell higher than the starting price, and it generates greater interest,” Vivian declared. “It’s a crucial component of the selling process.”
3. Make your brand unique.
Vivian’s brand is unique because it focuses on a particular market. When it comes to selling luxury, it’s important to create a memorable client experience. Vivian likes to go above and beyond client expectations. One of the ways she excels at client happiness is valuing honesty and open communication. “If you represent your brand correctly, they’ll keep coming back,” states Vivian.
She also doesn’t cut corners when it comes to promoting her personal brand, and consistently takes advantage of new marketing opportunities online and off.
“I don’t list a property and forget it,” Vivian added. She is very active online and promotes her brand with an official website full of beautiful images and is also active on multiple social media platforms, including Instagram, Twitter and Facebook.
Visit VHT.com or call 1-800-790-8687 to learn more and schedule a photography session with VHT Studios today!
Vivian Toppe is a Miami real estate pro for EWM Realty International and is a Chairman’s Club Sapphire Top Producer. Visit www.viviantoppe.com to learn more about Vivian.