The Short List: Jordan Millman’s 4 Tips on How to Effectively Service New Construction Clients

by James McClister

Jordan MillmanEvery week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate.This week, we talked with Jordan Millman, broker and owner of West Avenue Realty. 

4. Listen – Sounds simple but I found many licensed associates don’t listen effectively. You cant property service your clients if you don’t fully understand their needs. A client who is looking for a primary residence will have much different needs than a second home buyer or investor who is looking strictly for return on investment.

3. Research – When advising clients on new construction it is crucial to be aware of all the competitive projects in the area. It is our duty as real estate professionals to have a pulse on the market and you can’t advice your client property if you are not aware of all the competitive projects in the area. Your research should include price per sq/ft analysis, quality of finishes, unit mix, floor plans, amenities and of course location comparison.

2. Timing – This is crucial in new construction. I find that often the best deals are at the very beginning at the “reservation phase” when the developer has to kick start sales and at the very end when the developer has to liquidate their remaining inventory. If you want to advise your clients property you must understand the phase of the project to get in at the right timing.

1. Developer – I was at presentation from one of the largest developers where they revealed that only 36 percent of proposed projects make it to completion. It is important to deal exclusively with developers who have a proven track record and good reputation. Also it is helpful if you can visit completed projects by the same developer so you can compare the renderings with the finished product.


A more than decade-long veteran of Miami’s real estate market, Jordan Millman, a top producer, has a wealth of experience in buying and selling a variety of property types, from bank-owned properties to developer closeouts to luxury condominiums. In his 12 year career, he’s closed sales in excess of $150 million – and a half billion counting team sales. 

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