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Who’s No. 1 in Miami: A Look at Agent and Brokerage Advertising

by James McClister

MiamiWhos1Real estate is a competitive profession, particularly the sales portion. And while there are any number of occupations that may, rightfully, make a similar claim, hardly any industry is as dedicated to leveraging those positions of prominence as explicitly as those in real estate.

Being in a hyper-competitive market, like Miami, where both low inventory levels and demand persist through our post-crisis cleanup, it is not only a matter of pride that keeps agents promoting themselves and their brokerage, but rather a necessity to maintain a successful business. However, as with any advertising, there is a very fine line between honest promotion and hyperbole. The concern comes in deciding where to draw that line.

If a real estate agent says they are the best, does it matter if they really are? Or what if a brokerage claims to be No. 1 in Miami? Who determines what No. 1 even means? While many industry professionals might shrug their shoulders or disregard the notion of misleading advertising, the reality is that there is a real danger in claiming a false status, not the least of which is creating confusion for customers and tarnishing the industry’s overall reputation.

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Comments

  • Javier Olmedo says:

    READ!!!!

  • Patrick Meyer says:

    As a client of Jill Eber’s, I can tell you that the Jills are leadership in their approach: the caliber of prospects that viewed my property, the online-offline marketing (including an NBC television feature of my Palm Island home), their relationships with Miami’s best brokers/clients, and their insight and expertise, etc. My #1 choice again would be The Jills.

  • David garcia says:

    I am number #1

  • Alexander Rahe says:

    We all know who is #1. But I get a fair share in the mid price market segment. We all do best when the clients are happy and come back. Let’s be professional and collaborate.

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