Matthew Bertanzetti is a broker associate with ONE Sotheby’s International Realty working in Miami.

Every week, we ask a Miami real estate professional for their thoughts on the top three stories from the week before. This week, we spoke with Matthew Bertanzetti, broker associate with ONE Sotheby’s International Realty. 

Miami Agent (MA): Luxury real estate, especially in Miami, is an increasingly competitive market, as more and more wealthy buyers are impacting the overall direction of the market. If you had to narrow it down, what is the single most important key to success in Miami’s luxury real estate market?

Matthew Bertanzetti (MB): Being an agent today in the luxury real estate market is increasingly competitive. I believe the key to being successful is to remain one step ahead of your competition. You must know your product, the true value of that product and its availability. You must also communicate, as well as listen to your buyer. Buyers in the luxury real estate market are smart and savvy and if you don’t deliver, the next agent will.

MA: Being a top earner means sometimes handling multiple deals simultaneously. When you’re dealing with a lot on your plate, how do you stay organized and effective?

MB: When handling multiple deals simultaneously and having a lot on my plate, I feel that my 17 years of experience kicks-in. I try to streamline the buying/selling process by anticipating any issues, which may occur prior to them happening. I also surround myself with a professional, efficient and dedicated support staff.

MA: What are the benefits of joining a large brokerage compared to working on your own?

MB: There are numerous benefits to working for a large brokerage firm such as One Sotheby’s International Realty versus working on your own. The first, and I believe one of the most beneficial, is the immediate brand recognition, which luxury buyers and sellers can relate. When joining ONE Sotheby’s International Realty, I also became a part of and had instant access to a built-in, worldwide network of agents and consumers across the globe.