Want to become a top real estate professional in Florida? According to data from the National Association of Realtors, 89% of buyers use online tools during their new home search. Top agents understand how crucial it is to search for new opportunities, strategies, and techniques to showcase a new listing online.
When it comes to attracting prospective buyers — just like online dating — first impressions are everything. That’s why developing a variety of online marketing pieces are essential to use across multiple online channels.
Ready to get started? Check out the top 5 online marketing tools that help real estate agents sell homes faster.
1. Professional real estate photography
You may get a ton of likes on your selfie posted on your Facebook wall, but in real estate, DIY property photos taken with your smartphone won’t cut it. Buyers are attracted to the highest-quality photographs that look stunning when viewed on a computer, tablet, and/or smartphone.
Understanding the latest photography technology trends can help you stand out and get ahead. For instance, VHT Studios uses Clearshot™ technology that’s available with its premium package. This technology captures multiple exposures to allow a layering and blending technique to sharpen images before an Image Specialist expertly enhances and optimizes each photo.
2. Interactive and 3D floor plans
Interactive floor plans are designed by combining professional real estate photography and realistic property illustration. An interactive floor plan enhances a buyer’s viewing experience and motivates them to take action, even when viewing a property from miles away.
Floor plans complement photography well by giving buyers a clear perspective of the how the property is laid out.
3. Virtual home staging
To save time and money, but also still make a big impact, agents turn to virtual home staging. Virtual home staging brings listing photographs to life with vivid, realistic depictions of how a home is laid out to inspire buyers with great ideas before they visit the property. Photographs of empty spaces are taken and transformed with furniture and décor to better enable the homebuyer to envision how the home could look.
4. Video
Real estate video isn’t what it used to be. What once was just an image slideshow of an empty home is now accompanied with narration, music, and scenes of people interacting with the best features of the property.
A VHT Tour tm allows you to decide whether you want music, narration, or a fully customized video. Video tours can be repurposed across channels including websites, YouTube, television, mobile devices, digital signage, and online ads.
5. Partner with other experts
Top agents know the value of partnering with experts who excel at developing these marketing pieces to create the perfect marketing strategy.
Ana Ordaz, top Florida agent, states that her secret to success is to take advantage of the latest technology to save time, as well as team up with experts in areas that she knows aren’t her specialty.
When it comes to professional real estate photography, Ana has been working with VHT Studios’ photographer, Claudine Camillo, for more than 15 years, making the process of marketing her listings super efficient: “She walks in and knows just what to do.”
Ready to accelerate your real estate marketing efforts? Call VHT Studios at 1-800-790-8687 or visit VHTstudios.com/gowithapro to book a photography shoot today!