Rofo has launched a new the new Real Estate Pro, an application for LinkedIn that is a plug-and-play social media tool for real estate professionals and landlords, creating a localized social media marketplace for brokers, and for businesses seeking office space. Available for free, the application acts as a broker’s professional activity dashboard, populated with real-time property listings, recently closed deals, market data – directly from within a LinkedIn user’s profile page.
With more than 70 million LinkedIn users, Rofo was selected as part of the social network’s strategy to expand …

By Marc Abrams
Building a great Web site doesn’t have to be a daunting task, especially if you find the right team to assist you with development. You should do your homework because the industry is new and many providers don’t have the proper marketing experience to understand what it takes to develop a successful site. Following are a few pointers to keep in mind when building or enhancing your site.

By Nicole Nicolay
Recently, I was invited to take part in a top-secret Twitter mission. I received a request from JulieTweets to arrive at a red door in San Francisco by 12:30 sharp. Thanks to GPS (asking the parking attendant), I found it promptly. Anyway, once I arrived I was greeted by one cool cat and three hot babes with cupcakes. I was in for sure now. The hot babes (savvy production crew) proceeded to set me up for a video interview. Turns out I wasn’t the only top-secret Twit invited …

By Nicole Nicolay
Whether you’re a rookie getting your start in the industry, or an expert hoping to boost your already prospering success, tweaking your blog is a process that should continue throughout its life on the Web. Let’s look at the internal factors affecting your blog success, as well as support tools.
Speak to your target audience
I hope that identifying your target audience already occurred for you during the conceptualization of your blog. Now that you’re up and running, is your blog geared to attract new niche readers? By that I …

By Nicole Nicolay
Have you considered better organizing your time on Twitter? Before you send hate e-mail telling me I’m ruining the spontaneity of Twitter, think first about how much of your work time and efficiency is affected by tuning into to Twitter all day. Maybe it’s not, and perhaps you are the type that can free flow all day, tuning in, tuning out. Or you could be a self-proclaimed Twitaholic, who can easily manage your twitter volume from your desktop on Tweetdeck and Twitterific Pro on the go, never missing …

BY KATERINA GASSET
Yes, you read it right. We get at least two listings per week from our Active Rain blog and so can you. Would knowing you can add another $100,000 to your gross income just from your Active Rain blog be of any interest to you?

By Nicole Nicolay
Podcasting is simply a way of distributing digital media over the Internet using RSS. And for real estate agents who are looking for that next social medium to boost their blog success, perhaps podcasting is just what you need.

By Steve Adams
One of the fun things about watching old movies, more than 10 years old to be precise, is seeing how the world has changed since the movie premiered. When Beetlejuice runs his TV ad in the movie of the same name, he flashes an “800” number, but there’s no mention of a Web site as there would be today. In 1975’s “Three Days of the Condor,” there isn’t a desktop computer in sight – despite the fact that Robert Redford works for the tech-savvy CIA. In black and …

BY ANDREW WETZLER
For most real estate professionals, the business climate has changed dramatically. In the past, a simple presence in the field was a license to be successful and earn a significant living. Today, a much better strategy needs to be utilized, just to stay on the playing field.

BY BENJAMIN WAYNE
It’s no secret that video helps sell real estate. Virtual tours and video walkthroughs have long been an effective, though expensive, tool for real estate professionals. However, production costs, turnaround times and logistic complexity have historically meant very few listings benefit from the selling power of video. And, while many real estate professionals now host their own sites or microsites with showcase properties, video is rarely a component.