By Steven E. Scheinberg
During the past seven years, real estate has been one of the best markets in which to invest. This is especially true in the residential home segment, where dramatic price increases and relentless demand drove the market to new highs. Now, the mighty has fallen.

Stay connected with your sphere of influence
By Dorothee Rubin
You probably already understand that your sphere of influence is a great networking tool for generating leads and referrals. It is, in fact, the main underpinning of your business.

In a down market, it’s strategic public relations to the rescue
By Tadd Schwartz
Real estate professionals are unique in their approaches to business, but they will agree on one thing: Real estate is a cyclical industry. Most veterans can recall up to five downturns that have impacted the South Florida market during the past three decades. Market downturns are something you learn to live with, to the extent that the best developers and brokers naturally grow gills for breathing adverse economic conditions.
You can handle today’s slowdown by not only weathering the …

Examining the practice of property branding
By Steven E. Scheinberg
What do you do if you’re Jorge Perez, and your condos are not selling? Re-brand them as “Trump West Palm Beach.” And why not? Branding is a proven way to communicate luxury, quality and exclusivity, all of which are essential elements of marketing high-end condominiums.
Simply put, branding real estate projects has become popular with developers because it creates media excitement and consumer awareness that drives traffic. And, given the current challenges of the market, more developers are willing to work with someone …

By Samuel Strauch
In recent years, there has been a pronounced shift in the real estate purchasing trends of U.S. buyers. Increasingly, more are buying property abroad. There are several variables that explain this movement outside of the United States; principal among them is price. Stability is a secondary factor.